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What Is Web 2.0 Marketing? Should You Know More About It?
Nowadays, with the blooming of social and media sites, e-marketing seems to be opened for everyone. However, only the marketer with proper marketing plans and strategies can get success with it.
Here are some important things you should do to have an efficient web advertising and marketing :
1. Know your object
Even before launching a campaign of web 2.0 marketing any kind it's very essential that you should realize your business objective for the e-marketing efforts. If you are not clear with the strategy or think it makes no sense of having websites, blog for your product then don't do it.
2. Learn about Web 2.0
Web 2.0 marketing permit internet users to do a lot of things more than just find information. They can provide the internet users with more storage facilities, user-interface and softwares through their browser by enhancing what was already possible in web 1.0. This is named "Network as platform" computing. Internet users can offer the information or data that is on web 2.0 websites and do some control over that data. These websites can contain an "Architecture of participation" which recommends internet users to contribute more valuable things to the application when they use it.
Unlike the traditional marketing, which is only one way from marketer to prospect, Web 2.0 offer you a brand new way to get your product or service to customer. It a peer-to-peer communication, where purchaser can interact with you, openly give you feed back, compliments or discuss about what you sale.
With a lot of advantages compare to Web 1.0 and still in development, web 2.0 marketing is promising to be very successful in marketing online. The time that posts great ads on your website together with the details, address and waiting for your customer to purchase has long gone. It isn't sufficient anymore. You can find millions of great websites haven't received any visitor for months or even years. The reason is quite simple. From Web 1.0 to Web 2.0, things have changed a lot. Only people who could adapt and change successfully with it made cash. It is obvious that winning the battle of gaining page ranking and visitor will get you the most product sale. So instead of making a fantastic website with outstanding contents, we should focus on making an efficient website.
3. Choose the right sites
There are so many Web 2.0 social media sites like Facebook, Twitter, MySpace, Youtube, Ning,... However each of them has their own advantages and disadvantages. Wisely choose 1 or 2 of them that best fit your business campaign then invest your time to expand your business.
You can not generalize a numbers of internet users and use similar rules on all of them. You should spend a certain period of time and interact with your communities that are related to your web 2.0 marketing. You should take care of what influences on them and influences on their conversations. Identifying and trying the topics and the good way to engage them. A large group of people willing to hear your sales pitch is what all the commercials arm to. Social proof is very powerful. Instead of just reading information and reviews posted on the websites, people can write their own reviews on e-marketing.
If you have many valuable and interesting posts as well as good comments on your site, more and more people will bookmark it on their browser and share to their friends. This will help increase your page view, ranking a lot so including a bookmark button on your site and post is a good idea. There are always more than 1 way to communicate on a site, so add tools like tags, survey, video,... to your site to maximize the communication.
5. Video and Audio
Video sharing sites like YouTube is always a big opportunity for any advertising or marketing campaign. All you need to do is create a video and post it on YouTube and other video sharing sites. It doesn't have to be long but interesting and warm so that people will share it with their friends, colleagues and family. Don't just make any video. Make quality video and people will web 2.0 marketing subscribe to your channel. YouTube is of course the number 1 choice for video sharing but don't forget there are load of other websites (Dailymotion, Metacafe,...) for the same purpose so spend a little more time for them and you can get back a result more than you expect because there is a fact that an interesting video can last in someone's mind much longer than a text.
And here are something you shouldn't do when advertising or marketing using Web 2.0
1. Don't spam
The number of people using social network like Facebook or Twitter is increasing rapidly in the last few years. Therefore, send them a link or tag them in a picture can draw their attention and go to your site. However, you should consider this carefully before do so. Like I mention earlier about the idea of "permission marketing", you should classify your target, select who you send the information and who you don't. This will help you bring your product or service to the right customer while others wouldn't feel annoyed. Sending to all without respect their privacy may cost you a very big price.
2. Don't expect profit too soon
Thousands of websites are born every day but just few of them can grab their audience and survive. You cannot get success just after a day or two. It will take your business a long term and you must be patient, that's when your profit will come to you.
Getting To The Top With Web 2.0
Whatever you are selling, being in the top result of search engines will bring you better chance to get your product to customer. The most popular search engines are Google, Yahoo, Bing and MSN. They all like frequently updated content, so comments from other people is not only help you promoting your product, but also help you updating your site instead of you do that yourself; not even mention that it's totally free. Having comment section on your site is an advantage of web 2.0 tutorial that you mustn't bypass. You should not forget RSS Feeds either. It gives your potential customers the tool to subscribe to your site, alert them when you change or post something new so that they can come back, your site get more traffic and pushed up in the search engines result.
Another important way to make your site become popular is SEO (Search Engine Optimization). It brings you a lot of benefit such as drawing customer directly to your products and services expand your market share. Appeal in the top result of search engines as well. Moreover, web 2.0 marketing let you have another choice for marketing your product and service online. It is more creative and interactive than the web 1.0 platform. It can be used in many different ways to expand your marketing potential. However, success is not mostly depending on you. Learn and get the benefit from it.
What Are Advantages Of E-Marketing?
There are so many ways to promote your services and products in business world, you could advertise and sell your services effectively by taking the advantages of web 2.0. This is one of efficient and fastest way for you to promote your brand name as well as hold the customers. Following are some advantages of web 2.0 that can help you market your business.
Web 2.0 marketing is a fantastic internet tool that helps share your views, expand your market share and get your products in the target market where people are ready to purchase. You can promote your business widespreadly to the public if your services or your product is on kind of website. You will attract more people from all over the world interact with your services.
Web 2.0 is a creative method to speak to people on line within a short period of time. It takes countless people in the web culture using new technologies. In sense of marketing, web 2.0 is a powerful communication tool and most companies prefer it. Web 2.0 helps in taking the word out about the product as much as possible to fulfill the business aim. Web 2.0 will be a wonderful method to contact with so many people all over the world within a short period of time. Web 2.0 is an effective communication, it will help you promote your online marketing to improve the relationship with your clients and your business will get more customers as well as revenues than the competitors can get.