Keyword Rank Checker and Even More
What is keyword rank checker and why would you need it while you can do the rank tracking manually? You are working on SEO for your own websites or your clients and as part of the process you have to spend a lot of time to keep track of the positions of the sites. Tracking the position of the website is necessary for you to know the situation of your SEO campaign. Also, it is mandatory that you have to report the ranking to your clients about the SERP position as well as the progress. It would take a lot of time and effort to follow all the ranking of all keywords for all websites. That is why keyword rank checker tool was created in order to speed up the SERP checking progress.
There are currently more than two hundreds search engines and among them the big three search engines are Google, Bing and Yahoo. Currently the market leader is Google which hold about 88 percent of the search market share, the second is Microsoft's Bing decision engine and the third is Yahoo. There are also a few other search engines that used by many people like Ask, AOL, etc. So if you were to do the rank tracking by hand then you would have to access the search engines page by page and enter the keywords then click search then search for your site. Repeat this process for any keyword that you that you want to check on any search engine. If you have a few websites and about fifty you keywords that you need to check for ranking in Google, Bing and Yahoo then it would cost you the whole day to do. But with rank checker tool you can easy do all of that within minutes with just a few clicks.
In the top three search engines, Google is the most advanced search engines of all with an extremely complex search algorithm that can filter and provide billions of searches each day. It is without doubt that if you are going develop your online business then Google will be the most challenging battlefield that you must tread on. In the last few years Google has paid a lot of attention to the development of their algorithms in order to make it more effective against any attempt trying to manipulate the search engine result page ranking. Within a short time period, they have made several major updates that had shaken up the internet marketing world. A lot of websites were affected by the changes in algorithms and lost their ranking. If one day you woke up and you do not see your website on the keyword rank checker anymore then you are probably one of the websites which were slapped by the updates. Of course, most of the time the affected websites were the ones which was trying to manipulate the search result.
Why was your site ranking affected?
There are many reasons but most of the time it might be caused by the changes in ranking of Google. Recently there were four major changes by Google that impacted the ranking of many websites.
Firstly, there was an update last year when Google de-authorize the majority of article directories. Most of these sites lost their ranking, their pagerank and some of them were even de-indexed or sandboxed. It was common knowledge that people usually not come to these article directories sites to read useful information despite what these websites claim. This update was basically a death sentence to article marketing. People who were relying on article marketing for their websites were the ones who was hit the hardest when their website lost ranking. Just imagine that you check your position with keyword rank checker and found that it is nowhere to be found and you just post an article to one of the article directory site. This is just the initial attack from Google with the goal of reducing the spammy and duplicated content on the internet and article directories were basically just the ideal sources of all of that.
Next, Google Panda entered the market and this time a lot of sites get slapped again for no apparently reason ... nope. This time the update targeted website with an excessive amount of optimization. Yes, you will get penalized by Panda if your site is over-optimized to the point of unnatural. What does over-optimized mean? I did everything as the SEO guy told me: keyword in meta tags, h1, h2, h3, in the first sentence, exact keyword must be repeated x times in the content, etc. Does this sound familiar to you? Then you might want to check your keyword rank checker to see if your website ranking is still intact or not.
Then here came the infamous Penguin which created more chaos in the scene. Google will now penalize your website if it has too many suspicious backlinks. By definition, the search engine will consider your backlinks as unnatural or suspicious when the large majority of the backlinks to your site used the same anchor texts and keywords. What does this mean? That means your website is officially screwed if you just blast it with millions of backlinks using the same keyword as anchor text. The proper advice here is to diversify your anchor text with more related keywords and generic words to create a natural link building.
Finally, Google just recently dealt another blow to webmasters who have EMD (exact matched domain) sites. Basically, the ranking of some EMD sites were disappear from the keyword rank tracker without track. This caused a lot of panic as very few people would anticipate that Google would penalize EMD sites, they have been always considered a good factor in SEO. Of course, the impact only affected certain EMD websites with poor / excess onpage SEO and link building.
So, with so many unexpected issues like that, checking your position daily with keyword rank checker is a good idea.